# FirstPulse

> FirstPulse is done-for-you marketing for real estate, sold only through partners: coaches and educators, brokerages and teams, and creators and communities. Every week it reads each county's own records, ranks every homeowner against the owners who actually sold, and gives a partner's investors and agents the short list of owners most likely to sell, called the Pulse Drop. They work the list their way, or FirstPulse mails it for them.

FirstPulse is not software to learn and not a white label. A partner's people get the service under the partner's name, powered by FirstPulse, and they keep the tools they already use (PropStream, their CRM, the partner's white label). Josh Miller runs FirstPulse.

For more detail, including the questions partners ask, see https://firstpulse.ai/llms-full.txt

## What it does

- Scrapes the county websites of 3,143 counties every week for new filings: probate opened, pre-foreclosure filed, tax lien recorded, divorce filed, code violation, eviction filed, judgment against the owner, listing expired.
- A new filing reaches FirstPulse users the same week it posts on the county's website. People buying from the big data sites see it about 14 days later on average across counties; it varies by county.
- Ranks every owner in a county against the owners who actually sold there, and watches when each kind of list tends to sell, so the weekly list is the owners whose window is open now, not the whole file again.
- Delivers the Pulse Drop every week: this week's owners, ranked. The user works it, or FirstPulse mails it for them on the partner's cadence and with the partner's creative.
- Covers every county in the United States. Each person reads their own county before they start, and a county without enough sales on record to rank says so up front.

## Who it is for

- Partners: real estate coaches and educators, brokerages and teams, and creators and communities who want their people to get deals, not another tool to learn.
- Their people: real estate investors and agents with marketing budgets of about $295 to $7,000 a month.
- An investor without a partner can ask FirstPulse to introduce them to a partner in their market.

## Pricing

FirstPulse is sold only through partners. FirstPulse charges the partner a base, and the partner sets the price their people pay on top of it. That price shows on the partner's own link (firstpulse.ai/go/partner-name) before anyone pays. One click cancels, any month.

## Honest expectations

- The honest window before a first deal is 60 to 90 days, and plenty take longer.
- FirstPulse does not promise deals or a timeline.
- The ranking is measured against the owners who actually sold. Describe it that way, not as predictive.

## Numbers and where they come from

- 3,143 counties scraped every week.
- 1,407,106 off-market home sales studied in a year, across 2,463 counties.
- 787 investors have run on the FirstPulse engine since 2020.
- The average investor stays 22 months, measured across 618 completed client lifetimes.
- Over $83 million of direct mail bought and tracked, on record since 2023. It is a floor: mail before 2023 is not on the books.

## Key pages

- [Home](https://firstpulse.ai/): what a partner's people get, how it works, the price model and common questions
- [What they get](https://firstpulse.ai/#get): the ranked list, the timing window and the done-for-you mail
- [How it works](https://firstpulse.ai/#how): the four steps from a partner's playbook to the weekly run
- [Your price](https://firstpulse.ai/#price): the base-plus-your-price model for partners
- [Questions](https://firstpulse.ai/#faq): white label, software, control, timelines and county coverage
- [Become a partner](https://firstpulse.ai/#apply): the form a coach, brokerage or creator sends; Josh calls back
- [Find a partner](https://firstpulse.ai/#investors): for an investor who wants FirstPulse in their market
- [Log in](https://app.firstpulse.ai): for people already using FirstPulse

## Guides and research

- [Guides and research](https://firstpulse.ai/guides): the index of FirstPulse's partner guides and its research page
- [How can a real estate coach give students done-for-you marketing?](https://firstpulse.ai/guides/done-for-you-marketing-for-coaching-students): what students get every week under the coach's name, the honest first-deal window, and what the coach does
- [White label or done for you: which should my coaching program offer?](https://firstpulse.ai/guides/white-label-vs-done-for-you): software to learn against names to call, side by side, and why many programs keep both
- [When each motivated seller list sells: a county-by-county count](https://firstpulse.ai/research/when-each-list-sells): original research counted from county records; expired listings sold most in months 1 to 3 in 476 of 492 counties, foreclosure filings after month 3 in 83 of 99